The last few seasons of KCET’s SoCal Connected were produced on a shoestring budget which is why the show stopped using dedicated location sound guys. We didn’t even get PA’s to help setup so camera operators had to provide their own mics and wire up interviewees.…
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Hanging Out at the Dohyo of Dreams
Of the many SoCal Connected shows that I’ve worked on, Grappling with Giants is my favorite. It’s a short doc that I produced for KCET about Jim Lowerre, a tech writer from Garden, Grove, Calif. that built an authentic sumo ring (dohyo) in his backyard. Believe me…
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Covering My First Wildfire
The smoke from the latest crop of wildfires is giving me flashbacks of the Woolsey fire that raged through Southern California in 2018. I remember it vividly because I’d been asked to cover the frontline by Karen Foshay, the executive producer at SoCal Connected…
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How Small Firms Can Use Pinterest and Facebook to Sell Directly to Customers
WALL STREET JOURNAL – You see a picture on Pinterest, Instagram or Facebook. But there’s something different about it. There’s a button that asks you if you want to buy the product you see. Would you click then and there? Social-media giants are betting…
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How Small Firms Can Court Online Reviewers
WALL STREET JOURNAL – Looking for a low-cost way to market your products? Find an influencer. These high-profile reviewers can have thousands—or tens of thousands—of followers and fans on YouTube, Facebook and other social networks. Sending them products to review can be an effective…
