WALL STREET JOURNAL – You see a picture on Pinterest, Instagram or Facebook. But there’s something different about it. There’s a button that asks you if you want to buy the product you see. Would you click then and there? Social-media giants are betting…
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How Small Firms Can Court Online Reviewers
WALL STREET JOURNAL – Looking for a low-cost way to market your products? Find an influencer. These high-profile reviewers can have thousands—or tens of thousands—of followers and fans on YouTube, Facebook and other social networks. Sending them products to review can be an effective…
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The Nonpartisan Kindness of Strangers
After eight long days shooting stories in Humboldt County, our tired PBS SoCal Suburban gave it up at a gas station in the tiny agricultural hamlet of Maxwell, Calif. Even the minimart attendant could hear the tensioner pully bearings seize, shredding the serpentine belt…
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Deep Dive Into Production Audio
The last few seasons of SoCal Connected were produced on a shoestring budget which is why camera operators had to handle their own audio. I naturally took it a bit further since I have never been satisfied with the heavily companded audio that you get from…
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Covering My First Wildfire
I live in Los Angeles and all of the smoke in the air is giving me flashbacks of the Woolsey Fire that raged through Southern California in 2018. I remember it well because I had been asked to cover the wildfire by the executive…
